You’ve seen the ALS Ice Bucket Challenge on social media, your local news station, and just about everywhere else in the media. People everywhere – including celebrities such as Oprah, Bill Gates, Katy Perry, and many more – are accepting the challenge and/or donating money to help raise awareness about Amyotrophic Lateral Sclerosis (ALS), more commonly known as Lou Gehrig’s Disease. So far, more than $32.5 million has been donated to the ALS Association. During the same period last year, less than $2 million was donated.
What is the Ice Bucket Challenge?
The challenge involves people being doused by buckets of water and ice, while being recorded and posted on social media. The challengers also extend the challenge to three or four people, continuing the chain. Originally, if you did not complete the challenge within 24 hours of being called out, you had to donate $100 to the ALS Association. Now, however, many people both donate and complete the challenge.
VP of Operations, Bruce Mungiguerra, takes the challenge
Bruce was challenged by Dan Ramos of Alarm.com and accepted the challenge on Aug. 18 in front of the new Monitronics building site. He also donated $200 to the ALS Association, and challenged Lance Dean of 2GIG, Ben Brookhart of Power Home Technologies, and Jay Gotra of Alliance Security.
More about ALS
ALS was first diagnosed in 1869 but did not receive national attention until 1939 when baseball great Lou Gehrig was diagnosed, ending his career. It is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord, affecting the ability of the brain to initiate and control muscle movement. Patients in the later stages grow progressively weaker and may become totally paralyzed.
To learn more about ALS and to donate, visit www.alsa.org.