Millions of fans have been wrapped up in fantasy football this season, but two dealers from Monitronics’ Authorized Dealer Network learned that you can mix business with fun and win great prizes – including free tickets to college football’s inaugural championship game.
Dallas-based Monitronics incorporated a fantasy football twist into the launch of its “MFL Challenge,” or Monitronics Football League, a friendly competition among dealers to motivate quality account production. In order to compete, the MFL Challenge required Monitronics Authorized Dealers to meet certain performance criteria to qualify. Dealers were separated into two conferences: the Moni1Klub Conference, dealers that produce at least 1,000 accounts a year, and the Elite Conference, dealers that produce at least 120 accounts a year.
Participating Monitronics dealers earned fantasy points and prizes each week when outperforming against their “preseason average” to encourage improvement. At the end of a six-week “regular season,” the field narrowed to 32 dealers that competed head-to-head in each conference’s playoffs.
Security Investments of Reynoldsburg, Ohio, won the Moni1Klub Conference playoffs, and captured two tickets to the NCAA College Football Championship Game on Jan. 12 in Arlington, Texas. As winner of the Elite Conference playoffs, Assurance Alarm of Idaho Falls, Idaho, opted for a cash prize of $5,000 instead of the tickets.
Bill Marks, owner of Security Investments, was particularly excited. Ohio State will meet Oregon for the title, and Bill has been a lifelong backer of the Buckeyes. He had been confident about his company’s chances to win the competition, and having Ohio State playing for the championship was extra sweet.
“We knew that we’d do whatever it took to win the contest,” he said. “At first, I didn’t think Ohio State would get into the game, but as it got closer, we thought they might have a chance. So we just kept selling more and more.”
Bill sees contests like the MFL Challenge as just another way that Monitronics continues to effectively engage its dealers.
“We had a slow first six months, so it’s been hard for us this year,” he said. “But we’re going to figure it out just because we love all the stuff that Monitronics does. The incentives really do play a big part.”
“We appreciate the efforts of all of our dealers, so we’re always looking for fun ways to encourage them to take their game to the next level,” said Bruce Mungiguerra, Monitronics Vice President Operations. “The prizes were perfect for two dealers who came out on top against some tough competition.”