The crowds and early hours make shopping on Black Friday hard and many people are busy working during Cyber Monday. While these two post-Thanksgiving sales may steal the show, we need to take a moment to recognize the genius that is Small Business Saturday. This is a day to support local businesses and encourage everyone to come together in an effort to focus on what may seem small, but is actually a huge part of every community.
Started in 2010 by American Express, Small Business Saturday encourages shoppers to “Shop Small” and visit local, brick and mortar businesses. The day became official in 2011, as governors, mayors, senators, and President Obama all showed their support. In 2014, an estimated 88 million people participated and $14.3 billion was spent at local independent businesses. With numbers like that, why would you not take advantage of this day, November 28, 2015?
Did you know…
– A small business is defined as an enterprise that has fewer than 500 employees
– Businesses with 20 or fewer employees make up 89.7% of all US employer firms
– Over 50% of the US working population are employed by small businesses
How to participate:
– Qualifying small merchants can get access to certain perks from American Express
by visiting this link.
– Take advantage of the free marketing materials and free listings on ShopSmall.com.
– Plan a special promotion for Small Business Saturday to make it a day that customers will want to take part in.
– Promote your special on social media and local advertising as much as possible.
– Work with real-estate agents, insurance offices and other small businesses
to help promote each other.
Take advantage of Small Business Saturday and encourage consumers to “shop small”!